Changing your SaaS pricing can boost revenue but often lowers conversion...
https://www.bookmark-suggest.win/after-a-saas-pricing-change-you-might-see-a-31-drop-in-conversions-but-a-22
Changing your SaaS pricing can boost revenue but often lowers conversion rates—a tough tradeoff to balance. One study found a 31% revenue lift came with a 22% drop in conversions