Conversational search engines pull data from the deepest corners of the web to...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search engines pull data from the deepest corners of the web to answer direct questions, often resurfacing negative content you thought was buried years ago. Modern reputation management moves beyond traditional SEO