Conversational search now breathes new life into old, buried negative content....

https://stateofseo.com/how-do-i-keep-context-when-a-negative-story-is-technically-true-but-outdated/

Conversational search now breathes new life into old, buried negative content. Because AI answers pull directly from deep web archives, a seven-year-old hit piece can suddenly resurface in a ChatGPT summary. You cannot just bury these links anymore