Expanding into Europe is a high-stakes move where a brand's home-market...

https://europeanbusinessmagazine.com/business/reputation-management-for-european-market-expansion-a-strategic-guide-for-international-business-leaders/

Expanding into Europe is a high-stakes move where a brand's home-market reputation won't suffice. Success hinges on embedding yourself within local nuances, not just importing a strategy