How a $20M E-commerce Brand Lost Faith in Outreach After a $60K Campaign Flopped

https://www.fastbookmarks.win/niche-edit-on-a-live-page-vs-guest-post-on-a-thin-blog-what-really-affects-backlink-value

Two years ago the marketing team at a mid-market apparel brand spent $60,000 on a broad outreach push: paid newsletter slots, influencer placements, and sponsored product mentions across 45 publications