How a $3.5M CRM Startup Stopped Losing Deals to Interface Clutter

https://collinnfmn145.theburnward.com/how-ic-approval-workflow-software-will-force-partners-to-rework-their-playbooks

When LeadFlow hit $3.5 million ARR in year three, investors asked about growth levers. Product did what product teams usually do: add one module to appease one large customer. Then another