How to Measure Hallucinations in Customer Support Chat Logs

https://stateofseo.com/what-do-strategic-teams-lose-when-they-treat-ai-as-a-single-answer-tool/

In my eleven years in NLP, I have heard the same dangerous pitch a thousand times: "Our model has near-zero hallucinations." Let me be clear: that is a marketing fairy tale, not an engineering reality