Is SEO Worth It for Small Local Businesses? A Realistic Look

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

The real question is not “SEO or not”, it’s “SEO that pays” When a small local business owner asks whether SEO is worth it, they are not asking about algorithms in the abstract