Local search rankings rely on Google trusting your business data. When your NAP...

https://www.bookmark-zulu.win/inconsistent-business-info-across-the-web-confuses-google-and-hurts-your-local

Local search rankings rely on Google trusting your business data. When your NAP consistency is off—meaning your name, address, and phone number vary across the web—Google gets confused and pushes your ranking down