Marketing Budget After Product Launch: The Hidden Costs of Launching Big Ideas

https://s3.amazonaws.com/column/when-ambition-meets-reality-the-hidden-costs-of-launching-big-ideas/index.html

Look, if you’re dreaming about launching the next big thing, you probably have a mental image of investors throwing money at you, customers flooding in day one, and a smooth path to success. Here’s the thing: the reality is way messier