Measuring AI search is hard because answers are non-deterministic and shift...

https://telegra.ph/How-Do-I-Measure-Share-of-Voice-in-AI-Answers-Instead-of-Rankings-05-04

Measuring AI search is hard because answers are non-deterministic and shift wildly due to geo variability. Off-the-shelf tools can’t track this volatility. That’s why we’re building our own stacks