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Why SEO Managers Who Bought Backlinks but Saw Flat Rankings Struggle with Executives

https://www.scribd.com/document/983200899/How-Small-CTR-Lifts-and-Authority-Engineering-Turn-Existing-Backlinks-into-Real-Ranking-Wins-142532

Mid-size companies often hand budget to agencies or contractors for backlink campaigns, expecting a predictable boost in rankings. Months later the keyword tracker looks unchanged. Organic sessions haven’t budged. Executives ask where the money went