1) Why this list matters to CTOs and commerce directors at $50M–$500M companies Composable commerce sounds attractive on vendor slides: swap components, move faster, and avoid monolith risk
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How often customer data is actually fresh - startling numbers from Open Loyalty The data suggests many loyalty and marketing programs run on outdated information
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Why 60% of Fundraising Teams Say Their Tools Fail to Deliver Predictable Outcomes Affinity's recent analysis of fundraising teams, limited partners (LPs), and capital raise platforms surfaced blunt numbers that demand attention
You’re staring at a profitable site, tight programme and a lender's conditional offer that won’t cover a snag in the budget. Contractors want cash, planning needs a fee, or a vendor wants completion now
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Vendors making big claims about composable commerce are everywhere. They promise faster launches, cheaper maintenance, and dramatic lifts in conversion. The problem is most of those promises live in marketing materials, not in reproducible evidence
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