Pay-per-click (PPC) advertising is a model where advertisers pay only when users click their ads

https://www.slideserve.com/herianpykp/the-top-7-digital-marketing-trends-you-can-t-afford-to-ignore-13682513

Pay-per-click (PPC) advertising is a model where advertisers pay only when users click their ads. It’s an effective way to generate leads quickly by targeting specific keywords and demographics