Pay-per-click (PPC) advertising is a model where advertisers pay only when users click their ads

https://www.slideserve.com/aethanrkvp/the-ultimate-guide-to-digital-marketing-strategies-for-success-in-2023

Pay-per-click (PPC) advertising is a model where advertisers pay only when users click their ads. It’s an effective way to generate leads quickly by targeting specific keywords and demographics