Procurement teams treat vendor reputation as their first line of defense during...

https://www.rankbookmarkings.win/your-company-s-reputation-is-often-audited-before-your-sales-team-even-speaks

Procurement teams treat vendor reputation as their first line of defense during the screening phase. Before they even agree to a discovery call, they check G2 to see if your product actually solves the pain points you claim it does