Short brand names work better in digital gaming because they fit neatly in...

https://golf-wiki.win/index.php/Why_a_Name_That_Sounds_Familiar_Can_Still_Be_Hard_to_Search

Short brand names work better in digital gaming because they fit neatly in mobile headers and stand out clearly on icons. They’re easier for players to say and remember, making your game more searchable online and easier to find when it matters most