Stop treating conferences like a mandatory checkbox. For 2026-2027, pick venues...

https://www.tumblr.com/sentientcipherfang/820168055035461632/how-to-pivot-your-2026-strategy-when-the-major

Stop treating conferences like a mandatory checkbox. For 2026-2027, pick venues like J.P. Morgan in San Francisco this January or BIO to drive real growth. Focus your team on high-impact sessions at ASCO to link clinical data with market access