Using Domain Rating (DR) to Justify SEO Agency Selection to Executives
https://seo.edu.rs/blog/when-template-outreach-crashed-a-campaign-how-a-risk-register-pulled-an-agency-back-10891
Technical marketing directors and SEO managers are often stuck between two forces: the need to spend budget where it produces measurable outcomes, and executives who demand simple, defensible reasons to approve that spend