Waiting for an app to load is a failure. Users demand personalization that...

https://www.active-bookmarks.win/waiting-for-an-app-to-load-is-now-a-dealbreaker-users-demand-instant

Waiting for an app to load is a failure. Users demand personalization that learns their taste instantly. When they pay, mobile payments must be one tap. If you add friction, they will leave. Convenience isn't a bonus anymore