When a Company Tried to Open Three New Markets at Once: James's Story

https://www.bookmark-maker.win/master-ownership-boundaries-what-you-can-fix-in-90-days-to-stop-composable-systems-from-falling-apart

James ran a mid-sized ecommerce brand doing $35 million in annual revenue. Growth had slowed, board pressure mounted, and the answer seemed obvious - expand. Within six months he greenlit launches into Germany, Brazil, and Australia