When a Startup's S3 Suddenly Slowed: Raj's Midnight Panic
https://s3.amazonaws.com/column/how-high-traffic-online-platforms-use-amazon-s3-for-secure-scalable-data-storage/index.html
When a single marketing email turned our static assets into a traffic battleground It was 2:17 a.m. when my pager screamed. Raj, the product lead, had just sent a routine promotional email to a modest list of 40,000 users