When SEO Managers Watch Backlinks Fail: Jason's Story

https://stateofseo.com/why-seo-managers-who-bought-backlinks-but-saw-flat-rankings-keep-hitting-walls-with-stakeholders/

Jason had been at a mid-size SaaS company for three years. He led a small SEO team and owned a modest budget: $75,000 a year for tools, contractors, and link acquisition