When your reputation signals are messy, your top-of-funnel work hits a brick...

https://juliet-wiki.win/index.php/Does_a_Bad_G2_Rating_Really_Hurt_MQL_to_SQL_Conversion%3F

When your reputation signals are messy, your top-of-funnel work hits a brick wall. Prospects do their own research before they ever talk to your SDRs. If they find bad reviews or a ghost-town LinkedIn presence, your MQL to SQL conversion rate tanks