Why do we keep scrolling? It’s not just habit. Our brains are hardwired to...

https://false-brake-c23.notion.site/Our-brains-crave-the-thrill-of-the-unknown-That-s-why-platforms-use-structured-38064d6235408092b888ca9da97b1a52

Why do we keep scrolling? It’s not just habit. Our brains are hardwired to chase random rewards. This piece explores how platforms use structured uncertainty and immediate feedback loops to fuel the attention economy